Fact: Chuck Norris made a Happy Meal Cry.

Also a Fact: I'm Jake, and I love motorcycles, hot-rods, and design... and Oreo Cookies... an entire sleeve at a time....I don't have a problem.... DON'T JUDGE ME!

"The details of my life are quite inconsequential."
"Oh no, please, lets hear about your childhood."

My childhood was typical, summers in Rangoon, luge lessons. In the spring we'd make meat helmets. When I was insolent I was placed in a burlap bag and beaten with reeds, pretty standard really...oh wait... that wasn't me but I do have low grade narcolepsy and a penchant for buggery.

In actuality I am a pretty straight forward guy who enjoys building/creating things. I've rebuilt/customized a motorcycle, built two classic trucks and been part of numerous other builds of vehicles new and old, renovated two old homes (1890 & 1928). I would say I've created a plethora of websites, and designed a huge variety of print and branding pro jects. I'm driven to create things that are visually appealing and stuffed full of meaning and effort.

"There is no right or wrong in design, there is only effective and ineffective."

My Graphic Design career is in its 8th year. During that time I've held a number of positions ranging from decal design and production to being a Creative Director/Designer/Printer Operator. While attending Utah State University I practiced my craft in the real world which allowed me to ask questions about how what we were being taught related to the practical world. This situation also gave me the chance to practice each lesson in a real working environment... and it also introduced me to the beauties of Coca-Cola, Hostess Ding Dongs, and sleep deprivation... and Oreo's.... *silent cry*.

My project experience is founded in group, individual, and hybrid projects and project management. I've worked with everything from no/little client provided material through totally client provided projects and learned along the way the do's and do-not's of each and also how to counsel my clients to arrive at a visual solution to their needs.

"There is a thin line between 'Genius' and 'Insanity', I have erased this line."

What do I bring every project I've worked on and each company I've taken employment at other than Oreo's? Passion, Experience, and Insanity. Lunacium (loo-nuh-see-uh-m) is a hybrid word I created from 'Lunacy' and 'Forum'. I define the word as "a forum for lunacy". (In this case I more or less ignore most of the definitions of 'Lunacy' and choose to use "intermittent insanity, formerly believed to be related to phases of the moon." but minus the 'moon' part.) My logo is inspired by the Cheshire Cat and his wonderfully brilliant yet insufferably frustrating statements throughout Lewis Carrol's tale.

"But I don't want to go among mad people." Alice remarked.
"Oh, you can't help that," said the Cat: "we're all mad here. I'm mad, you're mad."
"How do you know I'm mad?" said Alice
"You must be," said the Cat, "or you wouldn't have come here."

The Cat in the logo looks over it's shoulder with a sinister smile as he plots his next move which will include layers of understanding and symbolism. Life is more fun as a mad person.

And here is what I drive... when weather permits - 1953 GMC 1/2ton Panel Truck w/ 350ci small block v8, 700R4 overdrive automatic, 3.73 Nova rear end, Mustang II front suspension w powersteering and disk brakes

Curly - Summer 2010

So, if you like what you've seen on the site and read above, and lets face it you should, here is my contact info:.

Jacob Heaton
801.341.9509
jheat81@gmail.com